SkillsActive is the Sector Skills Council for Active Leisure and Learning. Directed by employers, SkillsActive leads the skills and productivity drive across sport and recreation, health and fitness, outdoors, playwork and caravan industries.
They wanted a design for their new blog, which they aim to use to better communicate with their target demographics. SkillsActive wanted an overall aesthetic strictly in keeping with their brand guidelines, but that worked well in a blog format. The blog was divided into 3 main areas, all of which had to be clearly marked out as individual while maintaining continuity across the whole site.
“We needed a blog design completed to a tight timescale, which stuck to our brand while conveying our diverse audience. Nonimage interpreted our requirements and delivered a strong, but flexible, blog design which ticked all the right boxes. The design has received great feedback both internally and externally, and we’d look forward to working with Nonimage again in the future.” —Andrew Brown, SkillsActive