When the feed analytics tool Feedburner was bought by Google, it was inevitable that someday Google would want to move the systems over to Google servers. That migration started a while back, and Google wants everyone to be moved over by the end of February 2009.
The problem is that the migration has caused a lot of confusion and uncertainty. Following a couple of conversations with Sam Brown about this, I started digging around for answers, and thought I would share my findings in the hope that others won’t be so confused.
Feedburner feeds used to take the form
feeds.feedburner.com/feedname. Once you move over to the Google system, your feeds take the form
feeds2.feedburner.com/feedname. Some feeds seemt to take the form
feedproxy.google.com/feedname. So which is correct? Which versions still work properly? Which version should I advertise to my readers? What is MyBrand, and can it save some confusion? Will all this affect my stats?
- If you click on a feed link on a site of the form
feeds.feedburner.com/feedname, it automatically subscribes your feed reader to the
feedproxy.google.com/feednameis meant to be used for feeds which use Google AdSense in the feed. However, this format also works for feeds with no AdSense (or it does for mine at least).
- So subscribers to
feedproxy.google.com/feednameall count towards your stats.
feeds.feedburner.com/feednamewill not expire and once the servers are all sorted, everyone will go back to
feeds2will both map to the same server
- You should probably (in my opinion) keep your subscription links on sites at
There is a lot of confusion there, but a lot of it could be solved with MyBrand. MyBrand is a free Feedburner feature which allows you to use your own domain name with your feeds, eg. feeds.nonimage.com/feedname. This service works by using your domain name to mask the feedburner domain, so:
feeds2.feedburner.com/feedname, or feedproxy.google.com/feedname all become
- Therefore whatever Google decides to do with their URLs, your feed URL will remain the same.
- Using MyBrand will also give you the option to keep the same feed URL if you leave Feedburner, as the URL uses your domain.
- The users already subscribed to any of the Feedburner or Google URLs for your feed will still show up in your stats, since MyBrand just masks the existing URLs, it doesn’t actually change them. So you won’t lose any subscribers.
- You can add multiple domains to your account. For example,
feeds.coda-clips.com/CodaClips. (This means that
feeds.nonimage.com/CodaClipsis also valid, but if you never advertise this address, it doesn’t matter, and all subscribers od all URLs count towards the overall stats for a feed anyway
Confused? Hopefully less so now. This info has been taken from another of sources, so if I’ve got anything orng, please let me know.