A new great looking film by Gary Hustwit.
When I was at SXSW 2007, I was lucky enough to attend the world premier of Helvetica, a documentary by Gary Hustwit about typography and design, centred around designers’ love/hate relationship with Helvetica. It’s a really interesting documentary, and not just for design nerds. Hustwit also produced, among other films, I Am Trying To Break Your Heart, possibly my favourite music doc.
Gary has a new film coming out in early 2009, entitled Objectified. There is a website up already where you can see some stills from the film, as well as the gorgeous logo by Michael C. Place.
From the site:
Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?
There seems to be a pretty amazing cast of design folks involved:
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Rob Walker (New York Times Magazine)
…with more to be announced.
Keep an eye out for this, It’s going to be great.
