Kickin’ it live
Last week I had heard nothing about this advert, so it was pure luck that had me switch on the TV moments before it aired. Honda are currently running a campaign around ‘difficult is worth doing’. So they devised the first ever live advert on UK television. It was actually quite inspiring to watch, and grabbed my attention like no advert in a while (much to the detriment of the part of dinner I was supposed to be preparing). So if you didn’t see it, here it is above. Surely a watershed moment of sorts for UK advertising?
